Surfer SEO Review 2023: Is it the Best SEO Tool Out There?

Surfer SEO is a popular SEO tool designed to help webmasters, bloggers, and small business owners get the most out of their search engine optimization efforts. It promises to provide an easy-to-use platform that helps users identify key areas for improvement to boost organic search traffic and rankings.

In this review, we’ll look at what Surfer SEO offers, from its features and pricing plans to the pros and cons of using the tool. With this knowledge, you can make an informed decision about whether or not it’s worth investing in your website or blog.

Read on for our full Surfer SEO review!

What is Surfer SEO?

Surfer SEO is a cloud-based competitive analysis tool designed to help improve organic search rankings. It provides users with actionable insights that they can use to optimize their website and content. The platform also offers an “SEO Audit” feature, which helps webmasters identify potential issues holding back their search engine performance.

Overall, Surfer SEO is a powerful tool that can help website owners improve their SEO and gain an edge over their competitors. By providing actionable data points and recommended optimization solutions, the platform provides a comprehensive set of features that can help users improve their rankings.

Core Features of Surfer SEO

Content Editor

Surfer SEO uses Artificial Intelligence (AI) technology to check the prominence of each word on your competitor’s pages. This helps give you an accurate and competitive understanding of how many words have to hit the metrics Google requires for higher search ranking.

You’ll get instant feedback via the content score, a rating system from 0 (worst) to 100 (best). The Content Score assesses more than 100 factors, including relevant words, keywords, headings, images, and content length. This ensures your content is up to scratch with current top-ranking sites and ready to rank in Google’s search engine.

In addition, the Content Editor helps you generate and optimize content faster than ever. With features like Word Assistant and Keyword Surfer, you can create more targeted content tailored to specific keywords or phrases.

This helps your page rank higher in searches and gives it a better chance of appearing on the first page of Google search results alone.

Surfer SEO’s Content Editor also helps you automatically mine keyword ideas and create an outline for your content. With the Outline Generator, you can quickly craft a structure tailored to your topic, making writing more comprehensive and informative pieces easier.

Once you’ve completed your writing, the Content Score feature of Surfer SEO can help you double-check how your content stacks up against the competition, so you can make any necessary edits.

Best of all, Surfer SEO also directly integrates with Jasper AI. If you have a Jasper subscription, you can connect the two tools and use the Surfer date while writing your content with Jasper.

How to use surfer Content Editor

To use the Surfer Content Editor, follow these steps:

1. Sign up for Surfer SEO and log in to your account.

2. Navigate to the Content Editor tool in the main menu.

3. Enter the URL of the page you want to optimize, or start a new document by clicking the “New Document” button.

4. Add your target keyword to the Content Editor.

5. The Content Editor will analyze your content and provide recommendations for optimizing your content for search engines.

6. Follow the Content Editor’s recommendations to improve keyword usage, content length, and headings.

7. Once you have changed your content, click the “Update” button to save your changes.

8. Re-run the Content Editor to see if your changes have improved your content’s optimization score.

9. Continue to iterate on your content until you have achieved a high optimization score and your content is optimized for your target keyword.

Keyword Research

Surfer’s Keyword Research tool allows you to find new keyword opportunities and analyze the competition for your target keywords. It provides data on search volume, keyword difficulty score, and related keywords.

Here’s how to use it:

1. Sign up for Surfer SEO and log in to your account.

2. Navigate to the Keyword Research tool in the main menu.

3. Enter your target keyword or phrase in the search bar.

4. Surfer SEO will list related keywords and data on their search volume, CPC, and difficulty.

5. Use the data to identify new keyword opportunities with high search volume and low difficulty.

6. Click on a keyword to see a detailed analysis of the top-ranking pages for that keyword.

7. The Keyword Analysis page will provide data on the average word count, number of headings, and other on-page factors for the top-ranking pages.

8. Use this data to optimize your content for the target keyword by improving elements such as content length, headings, and keyword usage.

9. Once you have made changes to your content, use the Content Editor tool to analyze it and ensure it is optimized for the target keyword.

10. Repeat this process for other target keywords to improve your overall search engine rankings.

SERP Analyzer

Surfer SEO’s SERP Analyzer tool helps you understand what’s currently ranking on the search engine results pages (SERPs) for a particular keyword. It provides insights into the top-ranking pages’ characteristics, such as word count, headings, and keyword usage.

To use the Surfer SEO SERP Analyzer, follow these steps:

• Sign up for Surfer SEO and log in to your account.

• Click “Analyze SERPs” and enter the keywords you want to analyze.

• The SERP Analyzer will display the top-ranking pages for each keyword and provide detailed information about their characteristics.

• You can also filter the results according to type (e.g., articles, reviews, forum posts) or by country.

• From the SERP Analyzer, you can drill down into each page’s content to see exactly how it is optimized for the keywords you’ve specified.

Audit:

Surfer SEO’s Audit feature analyzes your website and identifies on-page SEO issues that could hurt your rankings. It recommends improving meta descriptions, titles, and internal linking.

Surfer SEO audit tool can be used in a few simple steps:

1. Enter your website URL to begin the audit

2. The tool will analyze your site and provide recommendations for on-page SEO improvements

3. Once you’ve implemented the suggestions, re-run the audit to see how effective the changes were

4. Repeat the process as often as needed to ensure that your website is optimized for search engine results

5. Monitor your rankings and track progress over time to see the impact of these changes on your website performance.

You can also use Surfer Audit to compare different page versions, evaluate the effectiveness of focus keywords, and review competitor websites to gain more insights into what works for them.

Content Planner:

Surfer SEO’s Content Planner allows you to plan your content strategy and optimize it for SEO. It provides search volume, competition, and content length data for target keywords.

Using Surfer Content Planner is easy. All you need to do is enter a keyword for which you want to optimize your content, and the tool will provide you with data such as search volume, competition, and content length suggestions for optimizing content for that keyword. The tool also provides tips on optimizing your content using the data provided.

Additionally, it offers features such as heat maps of content elements, a comparison of the best-performing pages for your keyword, and bulk analysis to check multiple keywords at once. With these features, you can quickly identify what type of content works best for particular search terms.

Backlink Analysis:

Surfer SEO’s Backlink Analysis feature allows you to analyze your backlink profile and identify areas for improvement. It provides data on your domain authority, backlink quality, and anchor text usage.

Using Surfer SEO’s Backlink Analysis, you can analyze existing links, discover new ones, and monitor your overall backlink profile. First, enter your website URL into the search bar to start using the feature. This will provide a detailed analysis of your backlinks, including anchor text usage and quality scores for each link.

You can then use this information to identify potential issues with your backlink profile, such as unnatural anchor text usage or low-quality links. Additionally, you can use the feature to find new link-building opportunities and keep track of your progress over time.

How to use Surfer SEO

Using Surfer SEO to optimize your website is a simple process:

1. Create an account on the Surfer SEO website and add your website.

2. Identify the most important and relevant keywords related to your topic and enter them into the search box.

3. Select the relevant competitors to compare your site with.

4. Surfer SEO will analyze the content of each page for keyword usage, keyword density, and relevance and then provide suggestions for the improvement of existing pages.

5. Make changes to the content structure of your website according to the suggestions given by Surfer SEO. This may include updating existing content or creating additional content around important topics.

6. Monitor your website’s search engine rankings to gauge the effectiveness of your SEO efforts.

By following these steps and implementing Surfer SEO’s recommendations, you should see a significant improvement in your website’s visibility on search engines. In addition, you will better understand how search engine algorithms work and how to optimize your website’s content for maximum visibility in google search results.

Surfer SEO Pricing Plans

Surfer SEO offers three pricing plans: Basic, Pro, and Business. Here are the details of each plan:

Basic Plan:

The Basic plan costs $59 per month. This plan includes access to

• 10 Content Editors/month

• SERP Analyzer

• Keyword Research

• 20 Audits/month

• Guidelines enhanced with NLP

Pro Plan:

The Pro plan costs $119 per month. This plan includes

• 30 Content Editors/per month

• SERP Analyzer

• Keyword Research

• 60 Audits/month

• Guidelines enhanced with NLP

• Invite 3 team members

Business Plan:

The Business plan costs $239 per month. This plan includes

• 70 Content Editors/per month

• SERP Analyzer

• Keyword Research

• 140 Audits/month

• Guidelines enhanced with NLP

• Invite 10 team members

• White Labeling

Pros & Cons

Surfer SEO vs. Ahrefs – Which One is Best?

When comparing Surfer SEO and Ahrefs for SEO purposes, it’s important to consider the different features that each tool offers. While Surfer SEO focuses solely on technical SEO analysis, Ahrefs provides a comprehensive suite of tools for basic keyword research, link building, and site audit.

Surfer SEO is great for analyzing website structures, content optimization, metadata, and tracking keyword rankings. It also provides a comprehensive backlink analysis tool allowing users to identify link quality and quantity.

Ahrefs, on the other hand, offers a much broader range of features than Surfer SEO. Its robust suite of tools provides detailed keyword research capabilities, backlink analysis, and site audit. It also provides competitor analysis to help users gain insights into their competitors’ SEO strategies.

Ultimately, the choice between Surfer SEO and Ahrefs is a personal preference. Both tools offer great features to help users optimize their websites for success in search engine results pages (SERPs), but they have different strengths.

If you need a comprehensive suite of tools to track keyword rankings, analyze backlinks and get insights into competitor strategies, Ahrefs may be the better choice. Conversely, if your focus is more on technical SEO analysis, such as website structure and content optimization, Surfer SEO might be the right tool.

Surfer SEO Alternatives

Although Surfer SEO is one of the most comprehensive SEO tools on the market, a few alternatives are worth considering. Here are some popular SEO solutions that may be better suited for your digital marketing needs:

Frase IO

Frase IO is a content-focused SEO tool that provides automated keyword research and optimization. It also offers an AI-driven content editor to help you optimize your blog post or website’s content for search engines.

SEMrush:

SEMrush is another comprehensive SEO solution offering various tools, including various keyword research tools, competitor analysis, and site audit. It also offers a backlink analysis tool and social media optimization tools.

Ahref:

Ahref is a powerful SEO tool that offers a comprehensive suite of features, including keyword research, link building, and site audit. It also provides competitor analysis tools to help users gain insights into their competitors’ SEO strategies.

Moz Pro:

Moz Pro is an all-in-one SEO solution with various tools for keyword research, link building, and site audit. It also offers other tools for social media optimization, writing content, marketing, and more.

SEOptimer:

SEOptimer is an all-in-one SEO solution that provides automated website auditing and reporting and access to powerful keyword research and organic traffic monitoring tools.

Ultimately, the choice between Surfer SEO and any of these alternatives comes from personal preference and need. These tools offer great features to help you optimize your website for success in search engine results pages (SERPs). However, they have different strengths, so it’s important to consider your needs when deciding which tool to use.

Is Surfer SEO worth it?

Surfer SEO is worth considering if you’re looking for a comprehensive suite of free tools used to track keyword rankings, analyze backlinks and get insights into competitor strategies. The tool is easy to use and provides valuable information that can help users optimize their website for search engine success. So, if you’re serious about SEO, Surfer SEO could be a great choice.

Conclusion

Surfer SEO is a powerful tool that can help users optimize their websites for success in search engine results pages (SERPs). It offers a comprehensive suite of features, including keyword research, competitor analysis, backlink analysis, website audit and optimization, and more.

With its intuitive interface and automated processes such as natural language processing and keyword suggestions, Surfer SEO can help users create effective strategies for improving their website rankings. With its competitive pricing and great features, Surfer SEO is worth considering as a powerful SEO tool in 2023.

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